| - Early 1900's. Kodak is the first company to integrate its name and look into a symbol.
- 1935's. Focus moved to the Kodak name and the red and yellow "trade dress" color.
- 1960's. The corner curl was introduced.
- 1971's. The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added.
- 1987's. A more contemporary type font streamlined the Kodak name within the existing logo.
- Today. The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.
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